Templates1 min read
How to Add Custom Variables
Learn how to use WhatsApp template variables for names, order numbers, dates, and other changing details while keeping the message clear and review-ready.
Last reviewed Apr 7, 2026Published Apr 7, 2026
Variables are placeholders that let you personalize the message for each customer without rewriting the whole template every time.
What variables are good for
- Customer names
- Order or ticket numbers
- Dates and times
- Codes, links, or reference details
How to use them well
- Place the variable only where the value truly changes.
- Use a clear variable purpose so the message stays readable.
- Add sample values so the final preview makes sense.
Hi {{first_name}}, your booking {{booking_id}} is confirmed for {{booking_date}}.Keep it simple
Too many variables can make the message feel mechanical, so only keep the ones that add real value.